2024 VHA Resuscitation Symposium
The Opportunity
Our team takes pride in leading the annual Veterans Health Administration (VHA) Resuscitation Symposium, a pivotal forum for delivering resuscitation education, quality enhancement, and scientific training to 350 VHA frontline staff and leaders from across the nation.
Our Solution
Agenda Design
Our commitment to pushing the boundaries of ‘traditional’ solutions led to the introduction of immersive training modules to supplement breakout sessions often found at similar events. Collaboration with healthcare experts enabled high-fidelity simulated learning environments whose innovative approach allowed participants to engage in hands-on practice within realistic scenarios, elevating the efficacy of their training experience and making a tangible difference in the preparedness of health care professionals.
Event Logistics
Understanding the diverse needs and scale of the symposium, our team secured two venues, facilitating transportation with rotations between the two every 15-minutes, leading to a seamless yet dynamic experience. Using the Whova event platform, we offered attendees unprecedented flexibility in tailoring their experience through personalized breakout session selections, real-time push notifications, and access to digital community boards for networking opportunities.
Branding and Marketing
As part of our integrated services, our team supported the event branding, marketing, and experiential design elements. We crafted an evergreen brand identity designed to resonate with clinical teams and leadership alike—grounded in clarity, professionalism, and purpose. Our work included dynamic signage, visually compelling flyers, customizable presentation templates, and an intuitive event app—all designed to guide, inform, and inspire. Every visual element prioritized active imagery and storytelling, reinforcing the life-saving mission of resuscitation and highlighting the people at the heart of this work. Together, these assets created an immersive, unified experience across digital and in-person touchpoints.
The Outcomes
Attendee engagement reached record high levels, facilitated by the utilization of the Whova app and participation in an interactive Clue-style game. More than 80% of attendees at this year’s VHA Resuscitation Symposium found the information useful and 84% stated they were very likely to apply what they learned at their local medical facilities after the event.
Our efforts were recognized by our primary client and leader within VA, who remarked, "Without you, we would not see the level of success in this event. I just want you to know how much I appreciate all that you do and continue to do for OHIL and VA."
The 2024 VHA Resuscitation Symposium stands as a testament to our team’s dedication to excellence in all areas of support for our clients. With a record-high level of attendee engagement and positive feedback from key stakeholders, we are reminded of the power of innovative thinking, meticulous planning, and wholistic support in creating bespoke, impactful experiences.
